<html><body style="word-wrap: break-word; -webkit-nbsp-mode: space; -webkit-line-break: after-white-space; "><div><font class="Apple-style-span" face="'Lucida Grande', Verdana, 'Lucida Sans Regular', 'Lucida Sans Unicode', Arial, sans-serif" size="7"><span class="Apple-style-span" style="font-size: 26px;"><b><span class="Apple-style-span" style="font-size: 13px; font-weight: normal; color: rgb(39, 39, 39); line-height: 19px; "><a href="http://www.youtube.com/watch?v=Nx7v815bYUw" style="text-decoration: none; font-weight: bold; color: rgb(0, 159, 0); "></a>.” Basically, it boils down Apple’s latest event into a series of superlatives. It’s a funny video because Apple really does have a pattern of using these types of words over and over again in its demonstrations. Cynics will say this is how Apple brainwashes the masses into buying their products, and gets people jazzed about the tiniest features. But I think there’s something much deeper here.</span></b></span></font></div><div><font class="Apple-style-span" color="#272727" face="'Lucida Grande', Verdana, 'Lucida Sans Regular', 'Lucida Sans Unicode', Arial, sans-serif" size="3"><span class="Apple-style-span" style="font-size: 13px; line-height: 19px;"><br></span></font></div><div><font class="Apple-style-span" color="#272727" face="'Lucida Grande', Verdana, 'Lucida Sans Regular', 'Lucida Sans Unicode', Arial, sans-serif" size="3"><span class="Apple-style-span" style="font-size: 13px; line-height: 19px;"><a href="http://www.techcrunch.com/2009/09/17/the-importance-of-enthusiasm-in-any-product/">http://www.techcrunch.com/2009/09/17/the-importance-of-enthusiasm-in-any-product/</a></span></font></div></body></html>