<html><body style="word-wrap: break-word; -webkit-nbsp-mode: space; -webkit-line-break: after-white-space; ">There was a great quote captured from Apple Chief Operating Officer Tim Cook on Wed Jan 21, when he was asked about how Apple would work without Steve Jobs :<div><br></div><div><span class="Apple-style-span" style="font-family: Arial; line-height: 20px; "><b>We believe that we are on the face of the earth to make great products and that’s not changing. We are constantly focusing on innovating. We believe in the simple not the complex. We believe that we need to own and control the primary technologies behind the products that we make, and participate only in markets where we can make a significant contribution. We believe in saying no to thousands of projects, so that we can really focus on the few that are truly important and meaningful to us. We believe in deep collaboration and cross-pollination of our groups, which allow us to innovate in a way that others cannot. And frankly, we don’t settle for anything less than excellence in every group in the company, and we have the self-honesty to admit when we’re wrong and the courage to change. And I think regardless of who is in what job those values are so embedded in this company that Apple will do extremely well.</b></span></div><div><br></div><div><font class="Apple-style-span" face="Arial"><span class="Apple-style-span" style="line-height: 20px;"><br></span></font></div><div><font class="Apple-style-span" face="Arial"><span class="Apple-style-span" style="line-height: 20px;"><span class="Apple-style-span" style="font-family: 'Lucida Grande'; line-height: normal; ">This only confirms my recent statements that the discipline Steve Jobs instilled into his team is taken seriously ....</span></span></font></div><div><br></div><div><font class="Apple-style-span" face="Arial"><span class="Apple-style-span" style="line-height: 20px;"><span class="Apple-style-span" style="font-family: 'Lucida Grande'; line-height: normal; ">and that is a good thing for all of us Mac users <b>who can continue to brag</b> about how great our Macs are .... </span></span></font></div><div><br></div><div><font class="Apple-style-span" face="Arial"><span class="Apple-style-span" style="line-height: 20px;"><span class="Apple-style-span" style="font-family: 'Lucida Grande'; line-height: normal; ">and only reinforces why<b> people continue to buy</b> Macs and iPhones and iPods , even in the face of a deep recession.</span></span></font></div><div><br></div><div><br></div><div>In this short but interesting article by <b>Adam Lashinsky at CNN-Money</b> he goes on to speak about the "deep bench" at Apple .... built by Steve Jobs.</div><div><br></div><div><a href="http://gowest.blogs.fortune.cnn.com/2009/01/22/the-cook-doctrine-at-apple/">http://gowest.blogs.fortune.cnn.com/2009/01/22/the-cook-doctrine-at-apple/</a></div><div><br></div><div><br></div></body></html>