<html><body style="word-wrap: break-word; -webkit-nbsp-mode: space; -webkit-line-break: after-white-space; "><div><br><div><br></div><div>And now in 2008 we sell these same Macs you see here in this year 2001 movie for <b style="font-size: 20px; ">$99 at Goodwill</b>. :-)</div><div><br></div><div>=======</div><div><br></div><div>And as a bonus for your reading pleasure ... the BusinessWeek article that predicts the Apple Stores failing ...</div><div><br></div><div>:-)</div><div><br></div><div>http://www.businessweek.com/print/magazine/content/01_21/b3733059.htm?chan=mz</div><div><br></div><div><span class="Apple-style-span" style="color: rgb(51, 51, 51); font-family: Helvetica; font-size: 12px; "><font class="date" style="font-family: Arial, Helvetica, sans-serif; font-size: 10px; ">MAY 21, 2001 <br><br></font><font color="#CC0033" class="strap" style="font-family: Arial, Helvetica, sans-serif; font-size: 10px; color: rgb(153, 153, 153); ">NEWS: ANALYSIS & COMMENTARY </font><br><font class="text" style="font-size: 12px; line-height: 15px; margin-top: 0px; margin-bottom: 10px; ">By Cliff Edwards<br></font><br><table width="100%" cellpadding="0" cellspacing="0" border="0"><tbody><tr><td><br><font class="bighed" style="font: normal normal bold 28px/30px arial, helvetica; margin-top: 0px; margin-right: 0px; margin-bottom: 4px; margin-left: 0px; ">Commentary: Sorry, Steve: Here's Why Apple Stores Won't Work</font></td></tr><tr><td><font class="deck" style="font: normal normal bold 14px/normal arial, helvetica, sans-serif; line-height: 15px; margin-top: 0px; margin-right: 0px; margin-bottom: 2px; margin-left: 0px; ">New retail outlets aren't going to fix Apple's sales</font> <br><br></td></tr></tbody></table><font face="arial,helvetica,univers" class="text" style="font-size: 12px; line-height: 15px; margin-top: 0px; margin-bottom: 10px; ">For years, Apple Computer (<a href="javascript:%20void%20showTicker('AAPL')" style="color: rgb(6, 69, 153); text-decoration: underline; font-weight: bold; font-size: 12px; ">AAPL</a> ) CEO Steven P. Jobs has tried working with retailers to make shopping for Apple's stylish products as appealing as using them--everything from setting up kiosks to special sections adorned with Apple's Think Different posters. Still, the computer maker's share has fallen, and Jobs figures he knows why. "Buying a car is no longer the worst purchasing experience. Buying a computer is now No. 1," he griped at the MacWorld trade show in January.<br><br>Now, he's taking matters into his own hands. On May 19, Apple will open a swanky new retail store--the first of as many 110 nationwide--at Tyson's Corner Galleria mall outside Washington. While Apple execs won't comment on their plans, the idea seems clear: Well-trained Apple salespeople in posh Apple stores can convince would-be buyers of the Mac's unique advantages, including its well-regarded iMovie software for making home videos and its iTunes program for burning custom CDs.<br><br><b>"CAVIAR."</b> With its top-notch brand and proven marketing panache, Apple should have a shot at improving on the Gateway Country Store model. And it will give Apple fresh outlets to sell its own products such as the titanium PowerBook and other companies' consumer gadgets such as Handspring Inc.'s Visor handheld line. The company would gain new revenue as a reseller of other electronic goodies and have more control over marketing and servicing of its products. What's more, Apple could boost margins by cutting out middlemen and wooing buyers to higher-priced models.<br></font></span></div><div><font class="Apple-style-span" color="#333333" face="arial" size="3"><span class="Apple-style-span" style="font-size: 12px; line-height: 15px;"><br></span></font></div><div><font class="Apple-style-span" color="#333333" face="arial" size="3"><span class="Apple-style-span" style="font-size: 12px; line-height: 15px;">-----------Clip ----------- the rest at :</span></font></div><div><font class="Apple-style-span" color="#333333" face="arial" size="3"><span class="Apple-style-span" style="font-size: 12px; line-height: 15px;"><br></span></font></div><div><font class="Apple-style-span" color="#333333" face="arial" size="3"><span class="Apple-style-span" style="font-size: 12px; line-height: 15px;"><span class="Apple-style-span" style="color: rgb(0, 0, 0); font-family: 'Lucida Grande'; font-size: 14px; line-height: normal; ">http://www.businessweek.com/print/magazine/content/01_21/b3733059.htm?chan=mz</span></span></font></div><div><br></div><div><br></div><div><br></div></div></body></html>