<html><body style="word-wrap: break-word; -webkit-nbsp-mode: space; -webkit-line-break: after-white-space; "><a href="http://www.engadget.com/2008/08/04/mobileme-gets-new-leadership-jobs-admits-apple-made-a-big-mista/">http://www.engadget.com/2008/08/04/mobileme-gets-new-leadership-jobs-admits-apple-made-a-big-mista/</a><div><br></div><div><br></div><div><span class="Apple-style-span" style="color: rgb(54, 54, 54); font-family: Arial; font-size: 12px; line-height: 19px; "><div style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; text-align: left; color: rgb(170, 170, 170); font-size: 12px; margin-top: 0px; margin-right: 0px; margin-bottom: 0.7em; margin-left: 0px; ">by <strong style="font-weight: bold; "><a href="http://www.engadget.com/bloggers/ryan-block/" style="color: rgb(10, 167, 214); outline-style: none; outline-width: initial; outline-color: initial; font-weight: bold; text-decoration: none; ">Ryan Block</a></strong>, posted Aug 4th 2008 at 11:51PM</div><div class="postbody" style="font-size: 1.1em; clear: both; "><a href="http://arstechnica.com/journals/apple.ars/2008/08/04/steve-jobs-mobileme-not-up-to-apples-standards" style="color: rgb(10, 167, 214); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; "><img vspace="16" hspace="4" border="1" align="right" alt="" style="border-style: initial; border-color: initial; border-style: initial; border-color: initial; border-top-width: 1px; border-right-width: 1px; border-bottom-width: 1px; border-left-width: 1px; border-top-style: solid; border-right-style: solid; border-bottom-style: solid; border-left-style: solid; border-top-color: rgb(255, 255, 255); border-right-color: rgb(255, 255, 255); border-bottom-color: rgb(255, 255, 255); border-left-color: rgb(255, 255, 255); padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; " height="151" width="234" src="cid:9E507BE1-B616-45B1-806A-4D4867D6A9D7"></a>Not that anyone could really <a href="http://www.engadget.com/2008/07/26/apple-admits-to-lost-mobileme-messages-bad-karma/" style="color: rgb(10, 167, 214); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; ">dance around the facts of the matter at this point</a>, but in an email to Apple employees sent today, apparently Steve said, "It was a mistake to launch <a href="http://www.engadget.com/tag/MobileMe/" style="color: rgb(10, 167, 214); text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; ">MobileMe</a> at the same time as iPhone 3G, iPhone 2.0 software and the App Store. We all had more than enough to do, and MobileMe could have been delayed without consequence." Apple exec Eddie Cue appears to taking the much maligned service under his wing (as well as the App Store, adding to his original gig as VP of iTunes), hopefully making good on the other bit in El Jobso's email where he resets Apple's call to action on .Mac's replacement: "The MobileMe launch clearly demonstrates that we have more to learn about Internet services. And learn we will. The vision of MobileMe is both exciting and ambitious, and we will press on to make it a service we are all proud of by the end of this year." We'll see about that!</div></span></div><br><br><div> <span class="Apple-style-span" style="border-collapse: separate; color: rgb(0, 0, 0); font-family: 'Lucida Grande'; font-size: 14px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-align: auto; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-border-horizontal-spacing: 0px; -webkit-border-vertical-spacing: 0px; -webkit-text-decorations-in-effect: none; -webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0; "><div style="word-wrap: break-word; -webkit-nbsp-mode: space; -webkit-line-break: after-white-space; "><span class="Apple-style-span" style="border-collapse: separate; color: rgb(0, 0, 0); font-family: 'Lucida Grande'; font-size: 14px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-border-horizontal-spacing: 0px; -webkit-border-vertical-spacing: 0px; -webkit-text-decorations-in-effect: none; -webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px; "><div style="word-wrap: break-word; -webkit-nbsp-mode: space; -webkit-line-break: after-white-space; "><span class="Apple-style-span" style="border-collapse: separate; color: rgb(0, 0, 0); font-family: 'Lucida Grande'; font-size: 14px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-border-horizontal-spacing: 0px; -webkit-border-vertical-spacing: 0px; -webkit-text-decorations-in-effect: none; -webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px; "><div style="word-wrap: break-word; -webkit-nbsp-mode: space; -webkit-line-break: after-white-space; "><span class="Apple-style-span" style="border-collapse: separate; color: rgb(0, 0, 0); font-family: 'Lucida Grande'; font-size: 12px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-border-horizontal-spacing: 0px; -webkit-border-vertical-spacing: 0px; -webkit-text-decorations-in-effect: none; -webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px; "><span class="Apple-style-span" style="border-collapse: separate; color: rgb(0, 0, 0); font-family: Arial; font-size: 12px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-border-horizontal-spacing: 0px; -webkit-border-vertical-spacing: 0px; -webkit-text-decorations-in-effect: none; -webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px; "><span class="Apple-style-span" style="border-collapse: separate; -webkit-border-horizontal-spacing: 0px; -webkit-border-vertical-spacing: 0px; color: rgb(0, 0, 0); font-family: Arial; font-size: 12px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; -webkit-text-decorations-in-effect: none; text-indent: 0px; -webkit-text-size-adjust: auto; text-transform: none; orphans: 2; white-space: normal; widows: 2; word-spacing: 0px; "><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><font class="Apple-style-span" face="'Lucida Grande'">````````````````````````````</font></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><font class="Apple-style-span" face="'Lucida Grande'">Dave Sevick Consulting</font></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><span class="Apple-style-span" style="color: rgb(51, 51, 51); line-height: 18px; "><font class="Apple-style-span" face="'Lucida Grande'" size="4"><span class="Apple-style-span" style="font-size: 14px; "><b>Apple Certified Support Professional 10.5</b></span></font></span></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><font class="Apple-style-span" face="'Lucida Grande'">Apple User Group Ambassador</font></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><font class="Apple-style-span" face="'Lucida Grande'">Apple Recycling in Pittsburgh</font></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><font class="Apple-style-span" face="'Lucida Grande'">Helping people use technology i</font><font class="Apple-style-span" face="'Lucida Grande'">n Pittsburgh</font></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><font class="Apple-style-span" face="'Lucida Grande'">Western PA, WV, OH, MD ... </font><font class="Apple-style-span" face="'Lucida Grande'">S</font><font class="Apple-style-span" face="'Lucida Grande'">ince 1988</font></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 12px/normal Helvetica; min-height: 14px; "><font class="Apple-style-span" face="'Lucida Grande'"><br></font></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><font class="Apple-style-span" face="'Lucida Grande'">724.779.0099 </font><font class="Apple-style-span" face="'Lucida Grande'">mobile/office</font></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><font class="Apple-style-span" face="'Lucida Grande'">dave@davesevick.com</font></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><font class="Apple-style-span" face="'Lucida Grande'">http://www.davesevick.com</font></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><font class="Apple-style-span" face="'Lucida Grande'">````````````````````````````</font></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><font class="Apple-style-span" face="'Lucida Grande'"><br class="khtml-block-placeholder"></font></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><font class="Apple-style-span" face="'Lucida Grande'"><br class="khtml-block-placeholder"></font></div><font class="Apple-style-span" face="'Lucida Grande'"><span class="Apple-style-span" style="border-collapse: separate; -webkit-border-horizontal-spacing: 0px; -webkit-border-vertical-spacing: 0px; color: rgb(0, 0, 0); font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; -webkit-text-decorations-in-effect: none; text-indent: 0px; -webkit-text-size-adjust: auto; text-transform: none; orphans: 2; white-space: normal; widows: 2; word-spacing: 0px; "></span></font></span><font class="Apple-style-span" face="'Lucida Grande'"><br class="Apple-interchange-newline"></font></span><br class="Apple-interchange-newline"></span></div></span></div></span></div></span> </div><div><br class="webkit-block-placeholder"></div><div><br></div><div><br></div><br></body></html>